Last weekend was our 52nd year at Crufts! It was so lovely to see so many familiar (and new) faces! Here’s a round up of everything we got up to this year…
We launched our new Probiotic Plus!
We were thrilled to showcase the latest addition to our digestive range at Crufts this year, and the feedback has been incredible. It was wonderful hearing so many positive comments from our customers, and we're delighted to know you're just as excited about this new product as we are!
VIP meet & greet: Echo
(Instagram: @theresonlyoneecho)
We had the pleasure of hosting a meet and greet on our stand on Friday 7th March with our brand partner, Echo, who is a Border Collie featured on Netflix’s series ‘Heartstopper’ as Nellie Nelson. Echo had a great crowd come and visit him with fans being able to sit with Echo on a 1-on-1 basis and get their photo taken. Echo thoroughly enjoyed getting lots of cuddles and love by his fans and the Dorwest team! 🐶💙

We said hello to some new and familiar faces
It was wonderful to see a few of our 2025 Brand Ambassadors @dogtraineramyt @thedaxieadventures, @cockerskyespaniel and @remi_the_weima at Crufts this year! Thank you for stopping by for a chat and a picture.


We were also delighted to see TV personality and devoted Dorwest fan @FayeWinter and her gorgeous Golden Retriever, Bonnie, who were our special guests at our meet & greet last year. This time they stopped just for a quick chat and cute photo!
We also had the pleasure of meeting the lovely @foxredpeggy and @hectorthechocolabo. Thank you for coming to see us!
Find the Dorwest winner ball competition
For the last couple of years at Crufts, we’ve been running a competition called ‘find the Dorwest winner ball’ during the show via our Instagram page.
We gave the public at Crufts the chance to win a Dorwest voucher worth £10 or £20 and a limited edition Dorwest bobble hat by following our stories across the weekend and finding out where we hide the ball on our partner stands. When the ball was found, the winner brought it back to our stand to receive their prize!
The competition went down a storm with some delighted winners, especially excited about the limited edition Dorwest bobble hat!
Here are a couple of our lucky winners…


#DorwestDog photos
It’s always fascinating to see all the different breeds at Crufts every year! We had the pleasure of welcoming so many to the stand and also getting the opportunity to get a picture with them with our polaroids, showing that they are a proud to be a #DorwestDog



If you have any pictures with your dog at the Dorwest stand, don’t forget to share these with us by tagging us on socials using #Dorwestdog!
Customer care
It was such a pleasure to speak to so many customers on how Dorwest can support conditions, from joint care to skin problems. As always, Dorwest staff provided expert knowledge on the supplements, topicals and homoeopathics ranges. We even threw in a free ball or dinner spoon this year, with every purchase! If you are looking for any advice relating to your dog’s condition and our herbal range, give one of our product experts a call on 01308 897272 or email info@dorwest.com.