We’re incredibly proud to have WON Best Multichannel Marketing campaign to ‘naturally dial down your pets firework fear’! We have such an amazing team and we’re honoured to be shortlisted among some household names, let alone win.
Launched in 2007 to recognise excellence in the world of ecommerce, the Ecommerce Awards celebrate the most innovative and market leading initiatives and products in the online retail space. Taking place annually, they bring together some of the best industry minds, with the shortlisted category including some incredible brands such as: Adobe, Denby Pottery, Doves Farm and Evri. Ecommerce Awards judges noted the fantastic content themes running across all channels, stating the Dorwest campaign was: “a truly multichannel targeted campaign to raise awareness, drive sales and engagement for a worthy product.”
Our campaign to “naturally dial down your pet’s firework fear” ran from September to November 2021, and annually conveys ways to keep pets calm and stress-free during fireworks season. With pet owners up over +60% since the start of the pandemic, the campaign, although directly promoting key natural calming products: Scullcap & Valerian Tablets and Valerian Compound, also highlighted different ways owners can prepare pets before and during fireworks season featuring advice from external behaviourist and veterinary experts.
Managing Director Jo Boughton-White says: “We’re so incredibly proud to have won this award. The annual calming campaign is fundamental in our marketing calendar in the build up to November to support pets and their owners in easing anxiety for loud noises. We’re delighted to be recognised among household names and to continue to make a difference to pet’s lives!”
As winner of last year’s National Pet Industry Federation Awards “Supplier Of The Year”, we continue to grow with recognised public acknowledgement for their impact within the pet industry.
Learn more about out calming products and prepare for calm this fireworks season with 25% off trusted herbal products. Speak to our friendly team of advisors if you have any questions about your pet - Call 01308 897272 or email info@dorwest.com
To find out more about the Ecommerce Awards, visit https://ecommerceawards.london
